Tuesday, December 27, 2011

Hurricane Ike Downtown Houston

Video shot of Hurricane Ike in Downtown Houston, TX. Shot on Canon XL-2 between 8.00 pm and 3.00 am. Humidity fogged lens too badly to shoot more--storm didn't hit its peak until about 5.30 am. Flashes are transformer explosions--not lightning.

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Sunday, December 18, 2011

Canon XL 1S Replacement Battery (DQ-RP945)

!9#: Canon XL 1S Replacement Battery (DQ-RP945)

Brand : Denaq | Rate : | Price :
Post Date : Dec 18, 2011 16:57:54 | Usually ships in 1-2 business days


This is a brand new replacement battery for the Canon XL 1S camera.

Over time, batteries slowly lose their charge and can leave your once-portable device cord-bound! Whether you want a backup battery, an upgrade, or to make your portable device mobile once more, this battery is sure to please!

Specs:

  • 6000mAh
  • This battery comes with a 1 year manufacturer's warranty.

  • More Specification..!!

    Canon XL 1S Replacement Battery (DQ-RP945)

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    Wednesday, December 7, 2011

    Aztech Productions Demo Reel 2010

    UPDATED DEMO REEL @ THIS LINK: www.youtube.com MUSIC - "If I Could Feel Again" by Pretty Lights *All work by Joseph M. Lombardi Email - AztechLombardi@Gmail.com # - 314.503.7516 T - twitter.com/AztechFilm YouTube - youtube.com/skaster5288 This is my cinematographer/director's reel for 2010. I work with music videos, short films, and editing projects I currently work with Canon 5D Mark II and Canon 7D's, but I also film with a Canon XL-H1, Panasonic HPX170, Panasonic HVX200, and a Sony EX1 I work with clients on music videos, live show edits, web videos, and television broadcast. Also, if you want to see The Black Eyed Peas use my footage on the jumbo trons during their "THEEND" world tour, click the link below and watch the screens in the back. bit.ly

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    Friday, December 2, 2011

    HTC P4350 PDA Mobile Phone

    !9# HTC P4350 PDA Mobile Phone

    [if http://farm3.static.flickr.com/2306/2434096426_65b91b0806_m.jpg]
    [endif]

    Not only that, the P4350 comes loaded with other features that are going to make your office accommodate in your palm. Features like TouchFlo technology, Spread Sheet, Presentation and word processing all aid in your office work just in the comfort of your hands. A wide, high resolution display screen acts to your advantage while you finish that important report on your way to work.

    It wouldn't be an exaggeration to call this wonderful phone a small Pocket PC and all the more because it comes with a small slide out keyboard of its own! The P4350, also commonly known as the HTC Herald, has all the regular features of a cell phone like messages, calendar and organizer, PDF viewer etc and more. However, what is more exciting is that the phone gives you Microsoft Pocket office complete with Word, Excel and Power point.

    An interesting feature of this mobile phone is its cursive writing mode. You can actually churn out beautiful, hand written kind of notes with this feature and use them for a more personal touch. For connectivity, the phone has Bluetooth 2.0 with A2DP which takes care of all your data transfer needs. The phone is also WiFi enabled that allows you simple and easy connectivity anywhere and anytime.

    The HTC P4350 also come with a 2.0 Mega Pixel camera with a lens on the back. It is great for the average photographer and for clicking those quick out of the blue snaps.

    Apart from everything else, the most striking feature of the phone is its design. The phone automatically turns into a landscape mode after sliding out the keyboard thus making it not only convenient to use but also looking great. All in all, a good buy.


    HTC P4350 PDA Mobile Phone

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    Tuesday, November 22, 2011

    Michigan Welcomes Aspiring Filmmakers With Film Festivals

    !9# Michigan Welcomes Aspiring Filmmakers With Film Festivals

    [if ]
    [endif]

    Michigan may be best known for its auto industry, its college football teams, and its contributions to the art of office-furniture manufacture. The fact is, though, that this mitten-shaped Upper Midwestern state has made great contributions to American arts and culture-and all sorts of positive signs, from the growth of downtown Grand Rapids to the sudden explosion in Detroit-based visual arts, suggest that Michigan plans to remain one of the cultural capitals of the United States.

    And that place is well-earned. After all, this is the state where Motown Records was founded, where punk rock pioneer Iggy Pop, filmmaker Francis Ford Coppola, and author Nelson Algren hail from, where the classic Anatomy of a Murder was filmed, and where Ernest Hemingway set his first published story. Diana Ross, Stevie Wonder, Smokey Robinson, Gilda Radner, and Lily Tomlin were all born here, Elmore Leonard calls the state home, and Sufjan Stevens made his name as the leader of West Michigan-based band Marzuki.

    Michigan has an important place in film history, too. It provides backdrop for such films as The Evil Dead, Four Brothers, Grosse Pointe Blank, Ferris Bueller's Day Off, RoboCop, and 8 Mile. A recent bill enacted by the Michigan legislature ensures that the Wolverine State will continue attracting quality film productions, luring famous and unknown film artists alike with a forty-percent across-the-board refundable tax credit, a loan program, and other goodies. (A complete list and application are available from the Michigan Film Office.) This incentives package, coupled with the state's unique geographic diversity that allows it to "stand in" for many kinds of locations (urban, mountainous, forested, coastal), makes Michigan one of the most attractive possible shooting locations in the United States. But filmmakers should also note the state's lively film-festival calendar-a mere sampling of which is provided below.

    In the Detroit area alone, we have a plethora. Royal Oak offers the results of the innovative 48 Hour Film Project every July, after teams of Detroit-area filmmakers spend a forty-eight hour period writing, shooting, editing and scoring an entire film, using just a prop, line of dialogue, character, and genre which must be included in the film. Similar projects are done in fifty-four other cities from around the world, and Detroit's version features robust participation from area filmmakers.

    And in December there's Dearborn's Annual Arab Film Festival, hosted by the Arab American National Museum. Given the impact that filmmakers from Arab cultures have had on the art form in recent years-Iranian director Abbas Kiarostami is regularly acclaimed as one of the great artists of world cinema, and films from the region are often cited as influences by such directors as Werner Herzog and Michael Haneke-this is one festival not to miss, since today's Arab film festival entry may be tomorrow's influential new classic.

    Other possibilities for the discerning Michigan cineaste include the long-running Ann Arbor Film Festival. The lower-Michigan city of Ann Arbor is something of a regional cultural capital-it supports one of the world's best research universities in the University of Michigan, and it has all the bookstores and museums you'd expect of such a place-so it's no surprise that it's also the home of one of the oldest, best-established, and most vital film festivals in the country, which continues to attract artistic experimenters from all over the world. Early work by Lawrence Kasdan, George Lucas, Andy Warhol, and Gus Van Sant, among others, has appeared at this festival (one of Variety's top ten "Festivals We Love"); it's the place to catch works by tomorrow's trendsetting young film directors-today.

    For filmmakers and their personnel visiting any of the above festivals (and many more every year in places such as Traverse City, Grand Rapids, Kalamazoo, and Mt. Pleasant), the state offers an excellent transit infrastructure experienced in handling film and television productions. For example, Checker Sedan-the company that most recently handled transportation for SuperBowl XL, and the official transportation provider for the Detroit Metro Airport-has years of experience in dropping off dailies, picking up stars, and every other kind of work associated with film and television production.


    Michigan Welcomes Aspiring Filmmakers With Film Festivals

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    Friday, November 18, 2011

    SAMSON (HARLEY) EXHAUST BLK CANON 04-09XL - XL3-901B

    !9#SAMSON (HARLEY) EXHAUST BLK CANON 04-09XL - XL3-901B

    Brand : Samson
    Rate :
    Price : $559.96
    Post Date : Nov 18, 2011 08:30:52
    Usually ships in 1-2 business days



    Images are for reference only. Please read item title carefully as the manufacturers part number is the item you will receive.

    !9# Top 10 Automatic Watches Order Cooking Pots And Pans Reviews

    Sunday, November 6, 2011

    Brother HL 2400 Printer - A Smart Choice When Performance Counts

    !9# Brother HL 2400 Printer - A Smart Choice When Performance Counts

    [if ]
    [endif]

    Brother HL 2400 printer is a high performance model that provides high quality results at discount prices. Its current price is set around 0. Due to the price, this printer is probably not for every home user, although every home user will like it. This printer was not designed for the general public who is often at printers around the 0 range. However, it is a great option for small to large offices that want high quality and reliable printing without paying a fortune. Busy home users who have an eye for detail will also enjoy using this printer and every owner will appreciate the exceptional prints offered by the Brother HL 2400 toner.

    In the last years Brother has introduced a number of products that have shocked the market for their quality and low price. Their cartridges and toners are used as alternatives for big brands, providing excellent results.

    The printing capabilities of this machine are outstanding. It can deal with 16 pages per minute in black and 4 color pages per minute. These are not the fastest figures for printers of this type, but they will be more than enough for even the busiest offices.

    Quality is the biggest feature with this printer. It comes with new printing technology that enhances the quality and sharpness of images. The technology is called CAPT, which stands for Color Advanced Photoscale Technology. What this does in effect is to smooth down the edges to enhance the quality of prints. Smoothing down edges might give the impression that quality is reduced, however when printing on a physical media smoothing edges, as provided by this proprietary technology, actually sharpens the image.

    This printer is very flexible. It can print in most formats and sizes used in offices. Envelopes, transparencies, and fine paper are all available as media formats. The only feature some offices might miss is the possibility of printing in a larger size than A4. However, printing in A3 and A2 does take us to another price bracket in office printers.

    The high quality printing and flexibility of media printing makes this printer a great buy for offices that are looking into doing most of their printing in house without having to outsource it to local printers. With this printer, you will be able to get professional results at low budget prices. Catalogs, manuals, memos, graphics and charts will look great with this high end performance model.

    This printing station comes standard with a high capacity sheet tray of 250 pages. This will provide the capacity for large jobs to be carried out without having to be standing by the printer checking on the paper levels.

    The main selling point of the Brother HL 2400 printer for offices is its workgroup, or network printing capabilities. It is a great buy for small to large offices that want to provide a printer for every workgroup instead of having to buy a printer for every desk. This will provide substantial savings in toner and paper, as well as in the initial cost of buying extra printers.


    Brother HL 2400 Printer - A Smart Choice When Performance Counts

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    Wednesday, October 19, 2011

    What Makes a Great Wedding Video?

    !9# What Makes a Great Wedding Video?

    [if ]
    [endif]

    Well, to answer that question let's first ask another question -

    What is a typical wedding video?

    When asked this question, most people have the same stereotypical images flying through their heads - a dull Sunday afternoon, all the family crammed into the lounge watching a 6 hour long shaky video shot by Uncle Bob on his handy-cam; long boring shots and no editing.

    Or maybe you get lucky and you've had your wedding done by a professional wedding videographer - Yay!

    Not so fast - 9 times out of 10 even the videos you pay for are equally dull; full of tedious panning shots, cheesy video transitions straight out of the 80's, and set to the corniest love music known to man. The end result is the same - half your family fall asleep while watching it and the other half wish they were asleep; anything to save them from the cringe-worthiness of your amazing wedding video.

    The above scenario is of course an exaggerated nightmare; that's what we don't want in a video, but what do we want? What makes a great wedding video? Well, in short, a great wedding video is one that entertains everyone who watches it and is never out of the DVD player. And that's all down to one vital ingredient...

    A great wedding video is all about fun!

    When you hire a wedding videographer to film your special day he needs to have the eye to pick up on those great little moments, all the things you want to remember 10 years down the line; the smiles, the laughs, the tears, the bridesmaids strutting their stuff on the dance floor, and the hi-jinks of the best man whose had one too many beers.

    Your videographer needs to be able to frame a great scene, and mix it up with wide shots, mids, and close-ups, not a succession of long shots panning round the entire room like a gardener hosing his lawn!

    Wedding videography is about subtlety; it's about documenting the day, not directing it. The job of the wedding videographer is similar to that of the wedding photographer, but vastly different. The photographer has to direct the couple and guests in order to stage those all important album shots. The videographer, on the other hand, needs to blend into the background like a ninja! He carefully captures all the magic of your special day in a "fly-on-the-wall" documentary style. A good videographer is one you don't even notice.

    And then there's the editing. They say the magic is in the editing and they're right. Obviously the technique has to be there in the filming stage, but ultimately it all comes down to what goes on in the edit suite; that's where the magic is born.

    What is editing?

    Every video project is different and unique whether its television, corporate videos, music videos, or wedding videos. At the end of a shoot it's the same scenario - you have a hard drive full of raw footage and you need to take that raw footage and turn it into a video. It's a massive jigsaw puzzle and it takes the right editor to craft it into a piece that engages and entertains the viewer. So when choosing the right videographer for your wedding video its not just about choosing a cameraman, it's about choosing an editor. A great wedding video is one with great editing, simple as that. If the editing isn't there, the video is a non starter. A good editor builds a scene that flows using pace and rhythm, punchy cuts, upbeat music, sound bites, and scene dynamics. An editor who knows his craft is worth his weight in gold.

    And then there's colour grading...

    What is Colour Grading?

    Colour grading is the final phase of the editing process and a dedicated editor will not skimp on this process. In fact, colour grading is so important in movies that the editor of the movie doesn't do it; a dedicated "Colour Grader" is given the task. It could be argued that grading is the most important part of the movie because it's all about the aesthetic finish; it's about giving the movie its "look". A colour grader is the person responsible for giving films like "The Matrix" and "Minority Report" that dark look, a style called "Bleach Bypass", and while that look isn't really appropriate for a wedding, it's absolutely imperative that your wedding videographer takes time to find a look that is. Grading those high definition shots of your wedding day, making them ooze with colour and detail, will literally make your video jump off the screen!

    What about equipment?

    To put it bluntly, your videographer MUST have the right equipment; He'll have at least one professional HD camcorder to do the job, but by using two he can capture a selection of wide, mid, and close up shots at the ceremony and speeches - variety is everything. At the time of this article any of these cameras are well respected and are used in TV, corporate videos, music videos, and weddings -

    Sony Z1/Z5/Z7, Sony XDCAM EX1/EX3, Panasonic AG-HVX200/201, Panasonic AG-HPX171, Panasonic AG-HMC151, Canon XL-H1, Canon XH-A1, Canon XH-G1, JVC GY-HD251, JVC GY-HM700.

    There are many more camcorders on the market but these are some of the best ranging in price from £3000 to £7500.

    A good videographer will have a professional shotgun mic mounted on the camera and a radio mic which will be hooked onto the Groom's belt during the ceremony; the audio levels have to be top notch - can't have the "I Do's" distorting like a robot!

    As far as editing is concerned Final Cut Pro by Apple has become the industry favourite; its extremely powerful software, opening up many editing possibilities. Sony Vegas, Premiere Pro, and Avid are also good. Magic Bullet is great for colour grading, although effective colour grading can be done in all of the above editing applications.

    Many videographers offer Blu-ray discs so you can watch your video back on an HD television in full high definition. This is great, but as long as your video is shot in high definition, watching it back on a standard DVD is just fine. This is actually how shooting for TV has worked for many years; pictures are shot on HD cameras and once the programme is edited it is broadcast in standard definition (with the exception of HD programmes). So while Blu-ray discs are all the rage, they're not essential.


    What Makes a Great Wedding Video?

    !9# Wholesale Essential Oils Purchasing Egg Crate Foam Mattress Pad

    Friday, October 14, 2011

    Canon XL H1 High Grade Multi-Coated, Multi-Threaded, 3 Piece Lens Filter Kit (72mm) Made By Optics + Nwv Direct Microfiber Cleaning Cloth.

    !9#Canon XL H1 High Grade Multi-Coated, Multi-Threaded, 3 Piece Lens Filter Kit (72mm) Made By Optics + Nwv Direct Microfiber Cleaning Cloth.

    Brand :
    Rate :
    Price :
    Post Date : Oct 14, 2011 08:17:36
    Usually ships in 1-2 business days



    This Item Includes: 1. UV Lens Filter 2. Polarizing Filter 3. Flourescent Filter 4. Filter Pouch 5. Nwv Direct Microfiber Cleaning Cloth. Lens filters are translucent pieces of glass placed in front of a camera lens to alter or adjust the light entering the camera and more importantly to protect the camera lens. Lens filters improve photographs by giving photographers control over light and allowing them to emphasize the features of a scene that they consider most important.This filter kit is a combination of the three essential filters no photographer should be without.UV--Film and a digital CCD are more sensitive to UV light than our eyes are. This often shows up in images shot from high altitudes and long distances especially over water. This filter will remove the UV light and more importantly protect your lens from moisture, scratches, and damage.Polarizer--provides color and contrast enhancement. Reflected light often shows up as a whitish glare that washes out color in an image. A polarizing filter will correct this problem creating deep blue skies. It also removes glare from non-metallic surfaces such as windows and water.FLD--provides color correction when shooting under fluorescent lighting. It will remove the greenish tint from the image, providing pleasing skin tones and true to life color renditions. Warranty:10 year manufacturer warranty. Made in Japan

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    Thursday, September 22, 2011

    Ultimate Guide to the Canon XL1s

    !9# Ultimate Guide to the Canon XL1s


    Rate : | Price : | Post Date : Sep 23, 2011 05:20:23
    N/A

    The Ultimate Guide to your Canon XL1s Camcorder. Over 98 minutes of structured information covering every single button on the camera and every single menu item. Learn the camera to get the best looking results. Sections include; body, lenses, menus, extras, each section is chaptered for easy access.

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    Sunday, September 18, 2011

    Digital Concepts Digital Camcorder - A quick look

    !9# Digital Concepts Digital Camcorder - A quick look

    [if http://farm4.static.flickr.com/3051/2433269745_bd830562cb_m.jpg]
    [endif]

    One of the most popular devices, at least in front of the home entertainment should be the digital camera. The wide variety of options available - many of which are sold at incredibly low prices has resulted in a home-style digital video revolution. Power to the People, as they say, and in this particular case, that some serious video power in the hands of many.

    He led the fierce competition between manufacturersThe prices to a whole new low, so that the digital video camera unparalleled and affordable for almost anyone. The Digital Concepts Digital Video Camcorder continues this tradition and, in fact, takes pride in showing a lot of reviews online.

    Of course, this scenario described in the previous paragraph was not always so. Some of you surely remember that in the golden years of the '50s, and '60s to the '70s, was home to the venerable movieCamera, which reigned supreme, only replace the VHS and Betamax formats appearance, which were introduced on the market until much later. During this time, as the roots of the current revolution in home video days can be seen - has a significant number of people who after all have access to this then new innovation cameras still tend to be somewhat 'expensive, and many people simply can not afford could.

    In addition, the art first, then took the images taken withthese cameras are good enough ... let's just say that the images a bit 'lacking on all fronts and leave, we?

    Today, however, low-cost digital cameras, a normal part of the landscape of home entertainment, things are very different. At the bottom in labor costs of the cameras of old and often much cheaper, it is now possible for operators in the grass in your family with a highly respected digital video camera that includes a dresswide range of professional quality features in a comfortable and lightweight!

    Yes, it is convenient and easy, what we do for one of the most useful advances that technology has brought upon ourselves, is the miniaturization of virtually every component of almost all the technical devices on the market shelves. While the Betamax and VHS video cameras from the olden days were notoriously heavy, bulky and heavy, the current models now sport an elegant, streamlined contours in aResidential, which is usually small enough to fit in one hand, certainly small enough to slip into a bag pocket, or briefcase!

    The Digital Video Camcorder Digital Concepts offers all these advanced features available on the market at an incredibly low price. The price is so low, in fact, that one might wonder if something so cheap can perform reliably. But make no mistake: the Digital Concepts digital camera packs some pretty solid performance for the price andSize, so expect it to be a camera really cheap digital video.


    Digital Concepts Digital Camcorder - A quick look

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    Friday, September 9, 2011

    Christmas gifts at affordable prices

    !9# Christmas gifts at affordable prices

    [if ]
    [endif]

    Cheap Christmas gifts is what the majority of people around the world is looking for this Christmas 2009.It was a very difficult year for the economy in many countries and many many people. But I say optimism, we should not let that dampen our Christmas spirit, goodwill and peace for all, and can look ahead to 2010 and a change in the global economy for the better.

    Ok so lets go back to affordable Christmas gifts, what is recommended andwhere to find them. First of all we have to decide for themselves that the gifts. Perhaps they are presented to the family or maybe a girlfriend or boyfriend, husband, wife, or perhaps for children. Who are sufficient for gifts this Christmas at affordable prices are out there just waiting to exercise their name on it.

    Let's start with Christmas gifts for children at affordable prices. Here is a list of the 10 most popular games for children at Christmas 2009 and all at a very affordable price.

    1 BakuganBattle Pack

    2 Forwards battle starter kit.

    3 Ben 10 Alien Force Kevin Action Cruiser DX

    4 Benda Roos Mega Pack

    5 Go Go pets hamsters.

    6 GX drivers terror tightrope.

    7 Kiddizoom multimedia digital camera.

    8 Lego Games minotaur.

    9 Monopoly City.

    10 Transformers Movie 2 numbers travelers.

    10 Christmas gifts for him cheap.

    1 Acqua Di Gio by Armani for men.

    2 Palm Pilot.

    3 Portfolio andAccessories.

    4 DVD collection set.

    5 Tom Tom One XL GPS navigator

    IPhone 6.

    7 iPod Touch.

    8 Nintendo Wii.

    9 Designer Jewelry

    10 Sports and concert tickets.

    10 Christmas gifts suitable for you.

    1 iPod Nano.

    2 Jewels.

    3 Belgian Chocolates.

    4 Dolce and Gabbana light blue.

    Canon Digital Camera 5.

    6 espresso machine.

    Apple Ipod 7.

    Lingerie 8.

    9 Waterford Crystal.

    10Collecting vintage.

    I'm pretty sure there is something in this list, click the help of a few gifts for Christmas and since you are reading, online course, you must have access to a PC or laptop, which is very convenient because everything above-named Christmas gifts can be purchased online at a very reasonable price for this Christmas. If by chance, and for some reason there is nothing here that catches you like, just keep the pact was never looking online and aremake sure you can find exactly what you are looking for.


    Christmas gifts at affordable prices

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    Friday, August 26, 2011

    Canon Pixma MX420 Wireless Office All-in-One Printer (4789B018)

    !9# Canon Pixma MX420 Wireless Office All-in-One Printer (4789B018)

    Brand : Canon | Rate : | Price : $75.00
    Post Date : Aug 26, 2011 22:27:16 | Usually ships in 1-2 business days


    • The new Full HD Movie Print turns your favorite HD movie clips
    • Built-in Wi-Fi lets you print and scan from any room in your home
    • Multifunction Devices: Printer, Scanner, Copier & Fax. Energy Star
    • While a built-in, fully integrated 30-sheet Auto Document Feeder means fast copying, scanning and faxing of your originals
    • Built-in Wi-Fi lets you print and scan from any room in your home while a built-in, fully integrated 30-sheet,Energy Star
    • Auto Document Feeder means fast copying, scanning and faxing of your originals so you can increase your multitasking.
    • Built-in Wi-Fi lets you print and scan from any room in your home while a built-in, fully integrated 30-sheet
    • Built-in Wi-Fi lets you print and scan from any room in your home while a built-in, fully integrated 30-sheet Auto Document Feeder means fast copying, scanning and faxing of your originals so you can increase your multitasking.
    • Energy Star
    • Multifunction Devices: Printer, Scanner, Copier & Fax

    More Specification..!!

    Canon Pixma MX420 Wireless Office All-in-One Printer (4789B018)

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    Wednesday, August 24, 2011

    Strategic Analysis

    !9# Strategic Analysis

    [if ]
    [endif]

    What is the BCG Growth-Share Matrix? What are the most important aspects of BCG Growth-Share Matrix? In addition to developing BCG Growth-Share Matrix of a company? Where to find information for the BCG Growth-Share Matrix?

    INTRODUCTION
    No strategic management or marketing text appears to be complete without the inclusion of the Boston Consulting Group (BCG) growth-share matrix. If used effectively, this model provides a guide for resource allocation. And despite its inherentWeaknesses, is probably one of the most used for the request of the administration and portfolio management. The demand for instant, each SBU (Strategic Business Unit) for large companies like General Electric, Siemens, Centrica and different strategies to compete effectively and efficiently. It's not a matter of strategy for all SBUs since the probability for each of them experience the same rate of market growth industry threats and leverage is very slim. Here is the BCGModel comes into play as a tool for management analysis. Subsequent studies the fundamentals of the model, for what it is used, and how to use it because it is used.

    WHAT IS THE BCG GROWTH-SHARE MATRIX?
    First, BCG is respected, an acronym for Boston Consulting Group, a consulting firm advising high overall management strategy. BCG growth-Share Matrix (see Figure 1) is made with a lot of strategic concepts of BCG, the organization at the end of 1970, is under development,and is taught in schools of business leaders and executive education programs around the world.

    This is a management tool that four different purposes (McDonald 2003, Kotler 2003; Cipher 2006) is used: it can be used for product portfolio in four types of business graphics as four labels Stars, Cash Cows, Question Marks and Dogs classified, it can be said that the priority should be given in the product portfolio of a company, product organization to classifyPortfolio depending on their use and cash generation, and offers management strategies for different product lines available to respond. Consider companies like Apple Computer, General Electric, Unilever, Siemens, Centrica and many others, participation in diverse product lines. BCG model is therefore a valuable tool of analysis for an organization's diverse product lines and vote as later seen in the following sections.

    WHAT THE GROWTH main aspects of the BCG matrix market share?
    Relative market share and market growth: Growth-Share Matrix BCG is based on two sizes. They are often indicators for the health of a company (Kotler, 2003, McDonald 2003). In other words, are produced with a higher market share or in a fast-growing market will lead to higher profit margins expected. This also applies vice versa. Look at the following model components:
    Figure 1: Source: 12manage.com 2006

    Relative market share
    Afterproponents of the BCG (Herndemson 1972), captures the relative market share of a business unit or product. But that's not all! It allows the business units of analysis against its rivals will be played. As stated earlier, this is due to some correlation between market share and cash generating products. This phenomenon is often compared to the paradigm of the experience curve, that when an organization with fewer costs, more efficient operationsOvertime operations. The principle of this requirement is that the more an organization plays a role often tends to open new horizons in the performance of these tasks better, to develop in lower operating costs (Cipher 2006) results. What this suggests that the experience curve effect states that the market share will be increased in order to be able to reduce costs in the long term and, at the same time, a company with a dominant market share is inevitably an advantage cost compared to competitorsbecause the largest market share. Thus, its market share is correlated with the experience.

    An example is the flagship product from Apple called iPod that plays a dominant share of 73% of the portable music player (Cantrell 2006). Analysts believe that the impetus for economic rebirth of Apple's revenue is 40% of Apple's iPod product line (Cantrell 2006) attributed. Similarly, shares of Dell's PC line of iPods that domain theory. The PCGiant production, is in a global market share of 18.1%, which according to its main market of its competitors (see Figure 2).
    Figure 2: Source: Reuters 2006

    Growing market
    Market growth axis is correlated with the paradigm of the life cycle of the product, and predicates of the cash requirements of a product must be in relation to the growth of this market. A rapidly growing market is generally considered interesting and attracts a lot of resources of the organization, in an attempt to increaseProfits. An example is to look at the technology market to a large extent by the experts as a fast growing market, and tends to attract a lot of competition. Therefore play a life cycle of the product and the market associated with a central role in decision-making.

    Cash Cows
    These products have high profitability, and require an investment just for the fact that they are market-leading low-growth market. This view is captured by the founders themselves thus:

    The fund their cash cowsgrowth. It is the company paying the dividends. You pay the business overhead. You pay the interest of the company. They provide funds for R & D. They provide the resource for other investment products. Justify the borrowing capacity for the entire company. Protect them (Henderson 1976).

    According to experts (Drummond & Ensor 2004, Kotler 2003, McDonald 2003), should excess liquidity from the cash-cow products are channeled to create the future cash Stars and questionsCows.

    Stars
    The stars are a leader in fast-growing markets. They tend to / should generate large amounts of money, but also a lot of money because of market conditions on the rise. For example, Apple Computer has a large share in the rapidly growing market for portable digital music (Cantrell 2006).

    Question Marks
    Question Marks have achieved a dominant position, and therefore does not generate much money. They tend to be a lot of money because of the growing market to take advantage of conditions.Consider Hewlett-Packard's small share of the digital camera market, behind industry leader, 21% Canon (Canon 2006). However, this is a rapidly growing market.

    Dogs
    Dogs often have little future and the money drains on society, there is very little money, to generate because of their small market share in a market with very low growth.
    Consider Pfizer's Inspra (Gibson 2006):

    "The launch of this drug by Pfizer in the 4 th quarter of 2003 and continue to pump money into this child's problem, despiteanemic sales of approximately $ 40 million to $ 2.7 billion market in heart failure Toprol-XL (metoprolol) dominates. It 'was designed to gain market share and become a star, and eventually a cash cow if market growth slows. But according to industry experts Inspra will likely remain a dog, even if a lot of support for its perceived safety issues and spironolactone cheapest and most efficient in the same portfolio Pfizer. Because Pfizer invested heavily in promoting an early ageInspra is the profitability of the drug and the positive cash flow difficult at best. A portfolio-analysis of cardiovascular franchise, Pfizer might suggest a Inspra spend on advertising other up-and-coming stars like Caduet (amlodipine / atorvastatin) or torcetrapib, to ensure these drugs to their earning potential. "

    How to develop a good BCG GROWTH-SHARE MATRIX of a company?
    SBUs or products along the lines of circles and fall into one of the four cells of the matrix showndescribed above. Mathematically, the center axis on the scale of the low-high is 1.0 (; Kotler 2003 Drummond & Ensor 2004) represented. At this point corresponds to the SBU's market share or market share the product of its largest competitor (Drummond & Ensor 2004, Kotler 2003). Next, calculate the relative market share and market growth for each SBU and product. Figure 3 shows the formulas to calculate the relative market share and market growth.
    Fig3

    Often, if you have a specific sector and companies that you know, you can create a BCG matrix for each company, without the need for the data processing market share and market growth. Figure 4 shows a fairly accurate BCG Growth-Share Matrix for Apple Computer in the spring of 2005, developed without the author's calculations of market share and market growth.
    Figure 4 Source: Asong (2005)

    Once the products have been applied or SBU,The designer must then decide on the strategy objective, and the budget lines of business. In practice, at this point that organizations should strive to maintain a balanced portfolio. Cash generated from cash cows should be assigned to Stars and the question mark in an attempt to create future cash cows. In addition, there are four major strategies to be pursued at this time, can be described in the following section.

    Strategies available to pursue

    Build
    The product or SBU, market sharemust be increased in order to strengthen its position. In the short term income and profits have fallen by the way, it is hoped that long-term profits will be higher than this. This strategy is suitable question marks when they are also the stars.

    Keep
    The goal is to share the current position and this strategy is often used for cash cows, in order to generate large amounts of money to keep it going.

    Vintage
    Here, the management attempts to increase short-term cash flowas possible (for example, price increases, cost reduction) even at the cost of the products or SBU, the long-term future. And 'suitable for a strategy, or weak cows to be milked cows in cash, in a market with a limited future. The collection is also used to question marks where there is no way to turn them into stars, and for dogs.

    Dispose of
    The purpose of this strategy is the organization of the products or SBU that a charge to earnings for the free and use these resourcesin other sectors of the economy where they may be more beneficial. This strategy is usually to question marks, stars and is not used for dogs.

    WHERE TO FIND INFORMATION FOR THE GROWTH-BCG matrix market share?
    Information for Growth-Share Matrix BCG is from multiple sources, including annual reports the company generates, and a variety of fillings sec specialized research institutes, such as IDC, Hoover, Edgar, Forrester and many others. Armed with this information, the development of aShare Matrix BCG growth should make it less of a problem.

    Limitations
    BCG is the model for a number of limitations (Kotler 2003, McDonald 2003) has criticized:

    o There are other reasons other than a relative market share and market growth that the allocation of resources that may be to influence a product or SBU: reasons, such as the need for a strong brand and product positioning could allocate resources to force an SBU or product (Drummond and Ensor 2004).

    or what is more,The model is based on net cash consumption or production as criteria for the balance of the portfolio. This is only appropriate in a capital constrained environment. In modern economies, with capital flows relatively free of friction, this is not the appropriate metrics - and not risk-adjusted discounted cash flows to be used (many worlds, 2005).

    or addition, the array of products / business units separately and independently of assets outside the company. InIn other words, there is no provision for the synergy between the products / business units. This is rarely realistic.

    o The relationship between cash flow and market share is too weak due to a number of factors, including (Cipher 2006): competitors can have access to cheap materials, regardless of their position relative share, at low altitude producers' market on a very steep learning curve with its superior production technology and other strategic factors can affect market share gainsMargins.

    o In addition, the growth-share matrix on the assumption that high growth rates brings the use of funds of great size and maturity of the life cycle of the gain expected return is based. This may not be correct for several reasons (Cipher 2006): capital intensity may be low and the business / product could be grown without large cash outlays, high barriers to entry may then there are margins to be sustainable and large enough to produce a positive cash flow and growth at the sameOvercapacity time, and industry price competition may push prices at the end.

    o In addition, market growth is not the only factor or necessarily the most important factor in assessing the attractiveness of a market. A rapidly growing market is not necessarily attractive. Growth markets attract new players and if capacity exceeds demand then the market with a low profit margin and thus become unattractive. A high-growth market may lack the size and stability.
    Since the 'mentioned weaknesses, BCG Growth-Share Matrix can be used with caution, but it is a well known business model portfolio evaluation (Kotler 2003).

    If you found this article useful please take a look at the other articles we have written: PEST analysis, Porter's 5 forces analysis, Ansoff, SWOT, Porter's Generic Strategies, Scenario Planning, analysis of the value chain.

    REFERENCE
    12Management (2006). BCG matrix. www.12management.com [accessed September23, 2006]
    Asong, B. (2005). Case Study: Apple Computer Market Assessment and strategy of product launch. CLC-PHW: London, p. 17-40.
    BCG (2006). Growth-Share Matrix. www.bcg.com [consulted 20 September 2006]
    Canon (2006). Research InfoSource provides Canon No. 1 in the United Kingdom and Ireland. [Accessed: 28 September 2006]
    Cantrell, A. (2006). Extraordinary comeback story of Apple. [Accessed: 28 September 2006]
    Drummond, G. & Ensor, J. (2004). Strategic Marketing: PlanningAnd control. 2nd ed. Butterworth-Heinemann, MA, p. 96-100.
    Henderson, B. (1976). Anatomy of the Cash Cow. Accessed: September 21, 2006]
    Lane, S. (2006). Total Mac OS usage market share declining? [Accessed: 28 September 2006] http://www.appleinsider.com/article.php?id=2059
    Many Worlds (2005). Models and concepts [Accessed: 24 September 2006].
    McDonald, M. (2003). Marketing plans: how to prepare, how to use them. MA: Butterworth-Heinemann, p. 175-245.
    Tools of the mind (2006). The Boston Matrix. www.mindtools.com/pages/article/newTED_97.htm [Accessed: 28 September 2006]

    REFERENCES
    Cooper, RG, Edgett, SJ, and Kleinschmidt, EJ (2006). Portfolio Management. Working Paper No. 12: The Product Development Institute.
    Lee, CK (2004). Asia Zirconium Limited Evaluation Report. Prudential Tower: Standard & Poors.
    Vriens, D (2004). The role of Information and Communication Technology in Competitive Intelligence. IdeaGroup Inc: University of Nijmegen.
    Zolkiewski, J. & Turnbull, P. (Undated). Report portfolio-Past, Present and Future.


    Strategic Analysis

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    Brother XL2610 features
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    Brother XL2610 Sewing Machine Review

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